It is very important to evaluate the future potential of the coin for successful investment.
To do this it is necessary to carefully monitor new projects and check them.
To do this there are special funds like this
https://twitter.com/dao_kronos/status/1506198003060719621 that invest money in new and prospective projects.
In long term prospective cryptocurrency market rise. It means that after the fall of the market will be a rise.
That it why during the fall of the market many people buy crypto assets and wait for its growt to earn money on the rise of the market.
Cryptocurrency market rise in long term prospective. But not all the projects rise in price.
Project must be popular and in demand that its tokens would rise in price.