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Positive and reliable ratings for me are already enough.
Rating sites don't seem very credible as a basis for trust, let's call it the most popular Trustpilot. Ad managers may employ sockpuppets to provide false ratings and reviews.
I even prefer to read user experience reviews on this forum as my main consideration for choosing a casino, where customer service is also a discussion.
I have no doubts that dishonest casinos are not above doing something like this and try to use a lot of fake accounts to fake their ratings in some platforms, which is why when considering the opinions of others evidence is so important, and in this forum in which the flag system is active then evidence is a must, this is yet one more reason this forum is so reliable as it is not difficult to find many websites in which a casino seems to have a great reputation but if you come to this forum you can see they have a negative reputation and there is a lot of evidence about their wrongdoings.