In reality they don't though, and ideally that situation never arises. Although, retailers might be entering due to fear of missing out, that isn't necessarily a bad thing. It should bring in competition, and prices should actually lower due to that competition, which should be seen as a good thing, as it reduces the amount of centralisation at least partly.
We don't need the retailers to know every intrigue detail, we just need them to create efficient machines, that's all. Which, they definitely know how to do as they've been doing it before Bitcoin was around.

Please, let's stop this Satoshi's vision nonsense; that's how BSV, that I know how we all hate, began. It doesn't matter what he might have thought of it.

-snip