Bitcoin and Ethereum overvalued, that is why investors are looking for new and prospective projects to have maximum profit from invetments.
A lot of new projects appear every day and investors have a big choice of different projects.
Now competition between cryptocurrency projects is so high that it is necessary to have strong promotion to pay attention of users.
There are a lot of scammers now, and they are making their own projects. Yes, competition is really hard nowadays, and most are into promotion, so you need to have enough money for this and a ton of effort. Though promotion alone is not the most important thing, you should also have a good project that can gain user trust and also invest in it. There are ton of promising projects but lacking of budget now