The opportunity is there, but launching in a bear period is extremely difficult and not many projects do.
I don't think the team launched the project during a bear period but if it delays the launch due to a bear market period then the interaction on the project will decrease, but projects for potential projects have no problem if they are launched in a bear market because if it stays until it is bullish there will be higher rate increase.
Launched or postponed project in bear market have negative and positive impact, investors trust will maintain if there is no delay and they hope could trade their token in market, but another side maybe most of them haunted by fear if holder will dump their assets. it is not work only on project that have good quality and product. investors will confidence if any drop they could buy more.