Elon is a businessman, and the reason why he purchased Twitter is to make even more profit out of it. If you compare Twitter with other social media platforms such as Facebook, you can notice that the market cap and net profits are only a tiny fraction of what is expected. Hopefully Elon will be able to monetize various avenues in Twitter and generate more profit. And who knows, he maybe able to expand the user base and make the platform even larger than it's competitors. And more importantly, he will be able to make Twitter a politically neutral platform.
It'll be interesting to see what happens. One of the world's most influential platforms is run by the world's richest man. How should he proceed? Despite the lies spewed about them, billionaires only care about making more money. To think he would make so much money is hard to believe. I believe he has a plan as a businessman. There had been a report that he is planning on charging Twitter account holders. Let's see what Elon comes up with. Change is needed! However, there is also the opposite opinion. There will be a MASS exodus, and this will turn out to be a disastrous investment for him.