How can you say insane? You don't briefly describe if what is the advantage of this hardware wallet compared to other existing hardware wallets? And it's the same company that creates altswitch coin right? But the same question. What is good about this altswitch coin. Does this coin have a special use with their hardware wallet? That would be interesting then if that's how it works and this is going to be the first I think that a hardware wallet has a some kind of a native coin.
It was like the same as an exchange that has its own coin too, e.g binance and bnb. It might go 100x easily and maybe more than that if ever this was the first one.