After a fall of the market will be a rise of the market. It is necessary just to wait. Now the adoption of cryptocurrency increases together with crypto development. Appear a tools like this
https://twitter.com/KaibaDeFi/status/1508489164660039687 which make the use of cryptocurrency more simple and comfortable for users.
It is the market. And in the market only the really useful projects will be able to survive. That projects that necessary for people and in demand.
During the bear market not all the projects will be able to survive because investors lose their interest in cryptocurrency and sell their assets.