Elon is a businessman, and the reason why he purchased Twitter is to make even more profit out of it. If you compare Twitter with other social media platforms such as Facebook, you can notice that the market cap and net profits are only a tiny fraction of what is expected. Hopefully Elon will be able to monetize various avenues in Twitter and generate more profit. And who knows, he maybe able to expand the user base and make the platform even larger than it's competitors. And more importantly, he will be able to make Twitter a politically neutral platform.
I think that is because there are still many people that dont like to use twitter but if there are social media that they will use that will facebook, tiktok and youtube. There are also less ads on twitter. Elon Musk pays huge money on buying twitter so yes he will surely use the platform to generate profits so that he can recover what he spent. He can copy what other social media sites are doing like running multiple ads and adding more features like marketplaces, and others. That way, many people are going to get attracted to use twitter but making twitter free from censorship is already a big thing. This can be the time that Elon will get the sympathy of the public again.
Yes, making Twitter free from censorship is a moment that Elon Musk must embrace. Twitter is an unfiltered social media, some adult content still appears there and that makes us as parents to always monitor the use of twitter of our children. Twitter has been a place for freedom of speech, and I also strongly support Elon Musk to make Twitter even better. This means that regardless of age those who use Twitter, they will not feel disturbed by the various published content.