It's an attempt to milk out the hype, OP. Even if you provide what you think you will like, you cannot make people like what you provide.  After IEOs just died out, all of the projects suddenly went NFTs and whatever Metaverse is because that's the thing right now and nobody would want an obsolete stuffs.
Even businesses outside crypto are doing this, a coffee shop would turn out to be a pure milk tea shop even if they have coffee shop in their names. This is why I don't want to visit any of these coffee shop anymore.