Crypto is not user friendly enough for the masses to adopt it, so it will continue to decline.
Thankfully we have this coin to "introduce them to the simplicity of buying, selling and trading coins". I'm just hoping that Zuckerberg's housekeeper (or whoever gets his mail for him) is smart enough to pass this voucher on to him when it comes so that he can find out about this whole crypto currency thingy. Surely once he finds out about this coin he will convert all his stocks!