To grow in price token must be useful for people to be in demand. Now NFT very popular and a lot of new collections appear that offers new interesting products and tools like
https://twitter.com/Buakaw113/status/1517463376066396160 which offers NFT from the fighting ring to the digital world.
During the fall of the market only the best projects will be able to survive.
But nobody knows how long the fall of the market will last and when will be rise of the market.
Only time can show how usefull a token is. A lot depends on the team, promotion, technology the project offer.
Not all the projects are able to realized all planned ideas. That is why it is necessary to check the development of the project.