One lesson that can be deduced from the Covid pandemic is that the vast majority of the Homo Sapiens currently inhabiting Earth are conformist followers, very small % of the species are capable of critical and independent thought, so if the ruling elite would like to push any agenda, no matter how detrimental it is to quality of life and even survival, a staggering majority are easily and eagerly convinced to obey like zombies...
I think it is probably more true that social media companies have the ability to cause people to think in certain ways. During covid early days, there was a lot of propaganda surrounding covid, and social media was censoring posts that did not fit a particular narrative.
Many social media companies are trying to do similar things regarding gender, however, what they are pushing is just too ridiculous for most reasonable people to accept.