For artists, NFT can help them expand their artistic exposure to cover local and international markets.  It can also provide an opportunity for artists to earn royalties on NFT works even if they have changed hands to other collectors.

 While on the collector's side, the sense of ownership and authenticity of NFT's work from a favorite artist is the main attraction to owning an NFT, plus some NFTs allow the owner to exchange it into physical form or make it a long-term investment.