I think every business owner has calculated all the risks that may arise at the start of their business to overcome the risk of failure by creating a backup plan that will support their main plan. Business owners not only think about the running of their business but also try to know every detail of the running of their business so that if something goes wrong, they can know what to do.
Every business before they launch their service or products, they do a feasibility study, checks the competition, estimated profit and the losses that they can accept, but when it comes to online casinos it's different, they may have the best features and the best support but if they cannot get to as many players or as many communities they will lose in the competition and the growth they needed to keep up their business.
This is where advertising comes in its a bridge between your casino features and what you can offer to the community, so advertising has a huge impact, and what could be the biggest and free advertising but the platform Bitcointalk is offering.