Bitcoin is overvalued and it is impossible to earn big profits investing in Bitcoin. Now NFT is more popular trend and NFT grow in price even more than Bitcoin. That is why appear a lot of NFT collections like this
https://twitter.com/SweepiesNFT/status/1511461460609667078 that attract users.
Newbies very often lose money because they do not have experience and very often invests money in scams which often have a big promotion and attract a lot of people.
During the fall of the market not many newbies come to the market because they afraid to lose money.
But during the rise of the market cryptocurrency becomes very popular and many newbies come to the market hoping to earn money on the rise of the market.