To grow in price token must be useful for people to be in demand. Now NFT very popular and a lot of new collections appear that offers new interesting products and tools like
https://twitter.com/Buakaw113/status/1517463376066396160 which offers NFT from the fighting ring to the digital world.
The most important is to continue to develop a project. Not all the projects are actively developing during the fall of the market.
A lot of new tokens appear but not all of them are useful and bring any technology.
That is why it is very important to check how useful will be project in future to evaluate its potential.