Bitcoin is overvalued and it is impossible to earn big profits investing in Bitcoin. Now NFT is more popular trend and NFT grow in price even more than Bitcoin. That is why appear a lot of NFT collections like this
https://twitter.com/SweepiesNFT/status/1511461460609667078 that attract users.
Even experienced traders and investors make mistake because cryptocurrency market is very unpredictable.
Newbies make much more mistakes and often lose money.
Newbies see that other people earn money and cryptocurrency and want to make money too.
That is why they invest in cryptocurrency projects not checking and lose money on investments.