I do agree that the best thing to do right now would be to add in some incentives to gamble with BFG, that way a lot more people would gamble with it. Starting with more promotions, to rewards, to lower house edge, to competitions and many more things that could be done to give people a reason to gamble with BFG over any other currency.
Betfury has daily/weekly competitions, and they could use it to encourage users to wager more BFG tokens, although I doubt this decision would be effective. I mean, a lot of users probably will not want to take the risk of wagering on BFG tokens because there is a high probability that all BFG tokens can be lost due to house edge and, as a result, the opportunity to earn daily dividends would be lost as well.