I found a great coin called MetaPets! Still very new but viewing their roadmap, they seem to have great plans in the works as well as a strong and dedicated team. Community seems very active on the telegram.
It's understandable for people to actually search for something that would be profitable for them and not really "found out" by the world yet. Finding some brand new thing that isn't talked about a lot means that maybe you are an early investor and when it gets found then you will profit a lot. Imagine investing into bitcoin at 2010, or litecoin in 2012, or eth in 2016 or whatever.
This is what people are looking for right now, they are looking for a thing that would make them a lot of profit, and if you do not end up with something that is profitable like that, it's fine because you shouldn't invest too much anyway. But this example is a bad one for sure, not even remotely close to what it should be.