I am not sure how you come to this conclusion.  I doubt James invested enough of his own money to offset the fact that we are paying for this entire thing.  Practically every single unit Jaymes sells is profit.  Even if he put money in of his own there is no way he is losing money because of this operation.  Jaymes has a comfortable buffer in terms of capitol and a decent inventory and at any time if he wanted to quit he could liquidate the remainder and leave us rich.

Also it has been asked multiple times and Jaymes, or anyone from GPUCoin, has refused to answer the question of how much money from the first round will go back into the store and purchasing more GPUs.  This makes me nervous.  Why cannot I get a straight answer as to their business plan.  I have a feeling we are all being ripped off because of the lack on transparency.  We have no idea how much of our investment will go to Jaymes and associate's pocket.

So yes, until we see that Jaymes put in an amount matching that of a significant portion of the investors money then it is pretty much guaranteed that Jaymes will make money out of this no matter what.

I really think in the case that the investors do not make money, and the price does not rise, but GPUCoin continues to make money - in this case GPUCoin should do the ethical thing and pay out a portion of profit to the investors or liquidate the company and pay back the investors.
But I know Jaymes does not think like this.