to be honest i don't see this as a positive news at all because it looks like they are trying to advertise themselves so that they can sell their NFT token and make as much money as they can.
Its still a positive news to me. Its always attached to it that any company announcing their services in exchange of BTC is called marketing or advertising regardless of what sort of services. If its a well known ecommerce site accepting BTC, we could still consider it advertising or marketing but looking at them adopting Bitcoin is a plus for the crypto community.
It could be that companies today are realizing that that fiat money they got from the services they provide is less valuable already due to inflation.