To grow in price token must be useful for people to be in demand. Now NFT very popular and a lot of new collections appear that offers new interesting products and tools like
https://twitter.com/Buakaw113/status/1517463376066396160 which offers NFT from the fighting ring to the digital world.
During the fall of the market it will become clear which projects are not useful for people and will not survive.
Fall of the market is a difficult time for the cryptocurrency market.
It is very difficult to survive during the fall of the market because many people stop investing and sell their cryptoassets.
They stop to support the ecosystem of the project and demand in the tokens falls.