This is not the first altcoin to innovate sending percentages of block rewards or tx fees to a charity address. Charitycoin has been doing this for months.
https://bitcointalk.org/index.php?topic=448269.0I have no affiliation with Charitycoin or CWC but at least Charitycoin is not mixed up in this pre-investment scandal. Their launch was unprofessional but they seem to have their hearts in the right place and are transparent without controversy now. While I agree that making profit is a good incentive for people to donate to charity, this coin seems to have focused on it too much and if this "NPO" is making a profit off charity... that speaks for itself.