You cannot compare with the amount of athletes send for winter Olympics as a benchmark because how often we have snow in these regions round the clock, only specific regions have snowfall during winter and you cannot expect athletes without opportunities. Hockey is a major sport they play and they had some legendary players and they are good at it.
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Yes - the play hockey, but it is not well admired. How many hockey players would a kid in Pakistan be knowing. Boys play cricket in every street in Pakistan.
But for hockey - it is not the same. There is a small segment of people who watch hockey matches and who understand the game.