to be honest i don't see this as a positive news at all because it looks like they are trying to advertise themselves so that they can sell their NFT token and make as much money as they can.
Every publicity is good for Bitcoin and besides this one is actually not the negative one so when they actually start to accept Bitcoin it should be a major boost again plus we already know that the region has a positive acceptance for Cryptocurrencies and I also believe they could push their NFT without associating bitcoin if they wanted that.