To grow in price token must be useful for people to be in demand. Now NFT very popular and a lot of new collections appear that offers new interesting products and tools like
https://twitter.com/Buakaw113/status/1517463376066396160 which offers NFT from the fighting ring to the digital world.
The matter is when all markets falls - stock markets, cryptocurrency markets even falls the price to gold people lose their trust to investments at all, because they lose their money whatever they invest.
During the fall of the market it is the best time to buy tokens of new projects.
But not all the projects will be able to survive during the fall of the market. So it is very important to evaluate the future potential of the project to find the best project for investment.