Yes, twitter is an useful tool for casinos to advertise their promotions, giveaways and special offers and it is really popular among adult users from 25 to 34 years old (38.5%), which fit the target public of casinos. But unfortunatelly, when ranking every social medias of the internet, twitter hits only the 15º position, in number of accounts. Most people are interested in short-videos content these days and casinos need to adapt their marketing to this reality in order to attract attention to their services with maximum efficiency. Even youtube had to adapt themselves to this by creating the "shorts" feature.
That's true about short term videos, we're all too bored when videos are quite long. And that's part of the challenge in promotion in social medias, be it on Twitter, Tiktok and even facebook.
I have looked with those ads that are short because they have figured out what the people like, gamblers and not. And that's hooking up the interest of their target market.
Very effective in marketing and for Twitter, yeah, that's the age target for them and even the ranking for you is not that high. Ranking per seo is high for them.