Yes bitcoin is more scarce than gold. That's a true statement! But if you look at the acceptability of Gold and bitcoin, gold is a clear winner. Scarcity alone doesn't make something costlier. It has be adopted and accepted widely. That's how you can bet on its future value.
Bitcoin is a very new asset class compared to gold. It has a long way to go! So instead of drawing a comparison between these two assets, let's help in bitcoin adoption.