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There are different strategies of promote. But in all of them the promoter have first of all to sit and to make research. He need to know who will play, the age of players, average bet, what games will be popular. After he get this information he can decide what advertise he need to choose - sometimes this is signature campaigns on crypto forums, sometimes social media, sometimes, may be TV. Different situations and different ways of advertise.
This is are very important questions op need to ask before thinking of advertising his casino if he intend to advertise one. The real gamblers needs to be estimated to know the actual participants and what will be prepared for them when the right time comes. There should be list of games that gamblers will like or are interested in so they can be the list of games that will be available on the casino.
Sometimes the best way is to spend some money for the research before starting promotion. It can help to save more money later and get the better result of advertise. But it can be a way for casinos with enough money at the start. The others will do the same as the others and try to get gamblers from other casinos.
This is the easiest way as for me. In such situation the casinos will share the same users between them. But when you trying to attract other people, new gamblers - you ought to choose another way of promotion and create other marketing campaigns, unusual. The new casino have not so many ways to get gamblers - sign up bonuses, marketing, or new gamblers that didn`t gamble before.
But often, casinos can get new people or new gamblers by using the same promotions as other casinos because the gambling world will surely have new people who want to try to gain experience from gambling. I think it will depend on how the new casino can run its promotions, and it could be that the new casino will give more bonuses to gamblers.
Yes, it is so. They save money at research. It is possible, when they have not enough money at the start. In such way they get some gamblers from other casinos - it helps to get some money as fast as possible after start of the project.