I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.
What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?
It must have both.
Without a reputable name, the casino can't be trusted, and without the good functionality of the website/application, it can't provide players with an enjoyable experience which will eventually lead to the loss of players.
Brand recognition can be a powerful thing - choosing a clean, concise and relevant company name can certainly help your company grow quicker than having to buy in ever customer. Being able to easily pronounce the name is key if you want it to spread via word of mouth. Even the domain extension can play a part, more people will naturally know the .com domain extension as it has been around such a long time, however they may mistrust an obscure extension that they've never seen before. That being said, having all the basic functionality you see across every casino now is going to be essential, so you really need a good balance between these two factors.