I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.
What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?
It must have both.
Without a reputable name, the casino can't be trusted, and without the good functionality of the website/application, it can't provide players with an enjoyable experience which will eventually lead to the loss of players.
All reputable casinos were created once. And they hadn`t reputable name that moment. Becoming a reputable casino is a long way, but in the start of this way new casino has good chances if it has nice site with different games, sign up bonuses, promotions for gamblers, fair play, etc.
The best choice is the casino with the Brand Name and good services, of course. But noname casino must have a chance too.