I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.
What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?
It must have both.
Without a reputable name, the casino can't be trusted, and without the good functionality of the website/application, it can't provide players with an enjoyable experience which will eventually lead to the loss of players.
Without a reputable name, a casino cant be trusted? I wonder where you get that impression.
It will be nice if a casino has a great brand name, excellent functionalities and quality designs but 99% of all gamblers don't care about a great brand name since the name used by the casino was new and has nothing to do with scam.
What gamblers care so much about are game fairness, quick withdrawal, fast customer support, bonuses, excellent functionalities, and quality designs. Gamblers will be happy to play in every casino that has all these features.