Hi, so I think I have seen an opportunity to operate a sportsbook in a way that is slightly different and probably more user friendly than how the current ones are operating. I’ve been working in the online gambling industry for 10 years now and I know how a lot about betting markets and how the odds work so I’m not worried about that side of things.

There seems to be a lot of scams out there and I’m looking for insight on how to be trustworthy. Not looking to scam anyone or steal, I just want to run a good, well respected sportsbook. I guess people will say to use kyc or licenses but I’d like to hold off on these. In my experience having licensing and kyc does not necessarily mean that you are a good honest sportsbook. Be interesting to hear thoughts on this as it may sound suspicious?

So I’m looking for thoughts on how to gain trust and reputation, because I know I would have doubts depositing money into a brand new sportsbook that’s just appeared out of thin air.