A lot depends how useful is the project and what tools it offer. Now a lot of new projects appear but it is very important to evaluate the potential of the coin such as
https://twitter.com/CorsacV2/status/1526405278094266368 which allows to get 9% BUSD 💰 rewards with utilities!
During the fall of the market the demand in stablecoins continue to increase.
But it is necessary to be very carefully with the stablecoins because they are not stable now.
Fall of the market is not the reason to stop the development of the project.
But during the fall of the market many projects do not have enough funds to continue development and to realize all planned ideas.