To grow in price token must be useful for people to be in demand. Now NFT very popular and a lot of new collections appear that offers new interesting products and tools like
https://twitter.com/Buakaw113/status/1517463376066396160 which offers NFT from the fighting ring to the digital world.
Now all market falls. Stock market fall too. The price of gold falls.
Many people lost a lot of money on investments and stopped investments at all.
Many people lost their jobs. So economic situation in the world is very difficult and unstable.
Many people lose money during the fall of the market, they are desapointed of their loses and stop investing at all.
Now all markets falls not only cryptocurrency market and many people lose their money.