~snip~
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.
^Definitely right, brand name is just nothing compared to the content or the functionality of the casino, the most trusted casinos are those very popular so I think promotions and the different contests will make their reputation increase. It is also in a gambling casino, it should be are licensed gambling casinos, it should also have provable fairness on their game and most especially they will use the most trusted game provider. That is how we trust a gambling casino, not just a brand name.