The fastest way to get a reputation is by building it and in doing that once a person gives you their trust you must try as much as possible to get them to have confidence in your services, and gambling site have a higher work to do when it comes to reputation since you have other casinos to compete with so you must operate in a way that makes impossible for your customers to have better services outside your casino. It's good that you mention that you have been around for a while which makes it easier for you to know how to relate with the community.