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So, how can "something" in the bitcoin system be called an asset or value, if not a single human being who enters that system is able to benefit inside that system.
In the same way as someone can benefit from mutual funds, index funds or exchange-traded funds.
Basically, anything that has some economic value and can be traded is considered an asset. Even Pokemon cards can be considered an asset... Do you see any personal benefit in Pokemon cards? But unlike Pokemon cards, Bitcoin actually has a real-life function (transfer of value without a middle man or a banking system) so there's a lot more going on than just looking pretty.