It is what it is mate, no matter how much we try to avoid discussing the price, the fact remains that "price" is the end goal of this for over 99 percent of those who buy any kind of crypto coin.
Very few care about the tech for the tech(if you understand what I mean)
Over 99 percent of others only care about the tech because of the end price... For example, if I invest in bitcoin, I invest in it because I wanna make a profit, very few persons spend their bitcoin paying for items online, over 99 percent of others who hold bitcoin waiting to profit from it are constantly watching its price movement, very little persons care about the development aspect of bitcoin, and among those who care about the development aspect of bitcoin, over 99 percent of them care because they see that as a yardstick or a means of predicting the price of bitcoin, so following the developmental aspect bitcoin gives them a means of knowing when to buy and hold, and when to buy even more, and finally, when to dump everything and wait for the next opportunity.
So price is always the end goal in this investment hub and as long as the market exist, price discussion or news will always take the lead.