A lot depends how useful the project and what profitable tools it offers. Cryptocurrency attracts by the opportunity to earn money as
https://twitter.com/CorsacV2/status/1526405278094266368 which allows to get 9% BUSD 💰 rewards with utilities, which allows to attract community!
The problem is that now there is a big demand in the stablecoins because the market continue to fall.
But people do not trust stablecoins because they are not backed up by real assets and not stable.
Cashback in stablecoins will attract attention to the project.
During the fall of the market the demand in stablecoins increase.
BUSD - Binance stable coin is very popular and have a developed ecosystem.