I don't know why there is a belief that when a project is started, especially a casino, most believe that the CEO should be doing what you say.

@costincty pays for what they say in the appointment, look for an agency specialized in marketing, this is essential it is the basis of any project regardless of its quality.

Measure the global results, these agencies do not usually charge cheap but the results are worth it.

You part is to make the casino reliable and functional.

In fact, in essence, what you ask for is paid, it is advice. You have to see numbers, investment capital... individual enterprises must learn to delegate and invest in advice.