What’s interesting is that there are companies working to bridge the gap between the physical and the digital. I think what Uniswap did was genius. And really, this is only the beginning.
I think with the advent or crypto and blockchain, every industry innovators are trying to bridge the gap already and we have witnessed int's boom in late 2017-2018. However, not sure how many of those projects succeeded though. Because it seems everyone is just copying once idea and claim to be the next tools to help companies, for example selling merchandizes.What do you think? Would you buy a $160k pair of socks? 
Nah, I will rather bought other things with that huge amount of money unless you are a crypto millionaire.