I go for Both , Gambling Brand name and of course Functionality . because i love seeing good names but i also seek for a best function .
^ Reading by other opinions and now I am thinking about this and it is probably right.
It could be both and why not, not only focus on the functionality, it should be on the brand name too, as far as I remember, there is someone making a thread of contest asking the name of their brand and they pick a good suggestion of the brand name. It seems it is very awkward if your brand name is not related to gambling or in crypto.
Yes, there is a need of connectivity. Even if the brand name doesn't have connectivity, it can be made successful through its functionality. If the particular platform have a reputed parent company, then the trust grows unlike the brand name. So, connectivity is more important for new one into the business.