I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.
What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?
I wonder, does having a good name for a gambling business to be built have to spend a lot of money?
I think the name is not the main thing in building a gambling business, because when you have good functionality then whatever name you have in the gambling business will have a big impact too because you have good service and appearance and not because of a name. So, if you want to start to build a gambling business at least you don't need to think too much about the name first, because giving a name can be thought of at the end.