During a bear market, almost every new project is going to fail immediately.
The funds required for the startup to begin will not be there, investors will not fill the presales, and scams will rule.
What could have a small chance to succeed, now has zero.
It takes backing from big exchanges and connections with investors for a project to succeed.
I guess it really depend on the project itself, if it is a solid project, unique with a use case, then even if it is started on a bear market, there could be a chance that it will succeed in the future.
Having said that, I never stopped looking and will keep investing during the bear market appropriately.
It's better if you are going to invest on projects that have established themselves though. Again, there could be some new projects that will not fail, however, it's going to be very difficult to find it. Unless you really know the people behind and believed on them.