A lot depends how useful is the project and what tools it offer. Now a lot of new projects appear but it is very important to evaluate the potential of the coin such as https://twitter.com/CorsacV2/status/1526405278094266368 which allows to get 9% BUSD 💰 rewards with utilities!
The best price is only during the fall of the market when many people sell their funds and lose investments.
But most people buy cryptocurrency when market rise for the best price
It is very risky to buy cryptocurrency during the fall of the market because not all the projects will be able to survive during the fall of the market and it is hard to say how long the fall of the market will last and what is the best price