The admin should strive or work to get both a brand name that has a recall or is very much familiar with gambling, everything starts with a name and they will build their trust rating around that domain name, if they got a good brand name then they are on a good start and they can work on building their functionalities, these two go together it's hard not to have one, but the casino can still build its reputation without a good brand name.
Well the availability of Familiar name now is hard to find because most of the Domain are already owned by others and if the name is really good? they are selling with high amount .
so we can first focus in the function and since this is what we tend to play right? it is the goodness of the site instead of the Goodness of the name .
so lets face it that even with not so good name yet we can earn best result .