I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.
What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?
Building a good-sounding online casino brand is hindered by cybersquatting.
Entrepreneurial people register administration rights to a domain name and offer to buy it for a lot of money. An online casino startup does not want to bear the additional costs of acquiring domain name administration rights. The business has not yet reached self-sufficiency. The investment of a newly created startup is always limited. The casino needs initial capital. For example, to create a bankroll for payments to winning players.
Also, the casino may have other unforeseen expenses. Therefore, building a brand is very often not a top priority for a new online casino.