After the bear market will come a bull market and only the best projects will be able to survive which are really necessary for people which bring something new like
https://twitter.com/GulfCoin_/status/1526498887376183298 which provides digital payment solutions, and financial inclusion to the world and is useful for people.
Not all the projects will be able to survive during the fall of the market. It is very difficult time for the development of the project because people lose their interest to the industry and investing.
Without development it is impossible to survive. During the fall of the market many investors are desapointed and there are not enough investment funds for developing.
That is why everything is difficult during the fall of the market.